The Delhi High Court on Thursday restrained Patanjali Ayurved, owned by yoga guru Ramdev, from airing or publishing advertisements that allegedly disparage Dabur’s Chyawanprash. The interim order came in response to a petition filed by Dabur India Ltd., which accused Patanjali of denigrating its brand through misleading claims.

Justice Mini Pushkarna granted the interim injunction, noting that Patanjali’s advertisements appeared to undermine other Chyawanprash manufacturers, particularly Dabur, by claiming that no other company possessed the knowledge to produce the “original” Chyawanprash in accordance with authentic Ayurvedic traditions.

According to Dabur’s plea, Patanjali’s advertisements in both television and print media made "fallacious and deliberate mis-statements," painting rival products in a poor light. The campaign allegedly referred to Chyawanprash made with "40 herbs" as “ordinary,” which Dabur contends was a direct attempt to position its product as inferior. Dabur has long promoted its Chyawanprash using “40+ herbs” as a key selling point.

In its argument, Dabur also raised concerns over the composition of Patanjali’s Chyawanprash, claiming that it may contain certain ingredients that should be accompanied by a disclaimer for consumer safety.

Patanjali, in its defense, stated that it had not mentioned Dabur or any competitor by name and had adhered to all regulatory advertising guidelines. However, the court held that the messaging in the advertisements was likely to be perceived as a targeted attack on Dabur’s product.